For The L ♥ VE
of YOUR BRAND!
BRANDING IS THE ANCHOR IN THE HEART OF YOUR CUSTOMERS
Fortunately, branding these days is no longer painful. We know it from Old West movies: Ranchers used this (painful) method to mark the ownership of their herds of cows.
In the figurative sense of putting a stamp on a product , branding also works for brands and products . Audiovisual factors such as name, shape, color, sound, and more play a significant role in conveying messages, characteristics, and values.
What began with branding is now an important part of our perception and pop culture: Branding serves as a bridge to emotional brand identification—with the aim of achieving high recognition value. Branding usually appears with strong visuals and is often planned with the purpose of building follower/customer loyalty.
Ziele des Brandings
Developing a brand requires strategies for building an image and introducing and disseminating unique recognition features. Branding tools also emphasize the differentiation of one's offering and products from the competition.
Branding provides a brand's audiovisual anchor points to evoke certain associations in customers, followers, and prospects, make experiences immediately retrievable, and, ideally, evoke desirable feelings . A brand's desirability fosters customer loyalty.
A brand is more than “just” a product or a company.
Intangible values, emotional levels, and visions are activated and reinforced through branding. An image doesn't create itself, and certainly not just because you claim to be a brand. Several aspects are important to achieving this. A crucial factor, of course, is the promise of quality: The brand must deliver and consistently guarantee high quality.
NOTHING WORKS WITHOUT DESIGN
Design is a crucial factor in the identity of a successful brand.
Starting with the logo or lettering, which should be memorable. Individually assigned soundscapes and music are also important factors in recognition.
ID
sometimes occurs without a logo
The identifying mark of your favorite brand is the connecting visual element between the sender (brand, company) and you. But iconic branding exists even in the product design itself—without the associated logo symbol.
Think of the unique bottle silhouette of a popular cola brand, the contours of Germany's most popular sports car, or the shape of the Californian smartphone, which has been the model for all other smartphones since its launch. And some chocolate brands can be recognized by their color.
Branding is not limited to the brand symbol alone; individual products can also be so strong in their visuality that they themselves contribute to brand identification.
Many successful brands have so firmly established their branding, their brand worlds, and their brand symbols that they immediately trigger associations in your mind. For all the well-known brands here, you immediately have the corresponding logo, the symbol, in your mind's eye: be it the bitten apple, the intertwined initials of some luxury label, the crown symbol of the most sought-after watch brand, the yellow "M" of the burger chain, the cursive writing on the chocolate box, and many, many more — the branding of the respective brands and companies has thus been "burned" into your consciousness; it lives on through memories, awakens expectations, and fulfills promises. You associate positive aspects and values with the brands you love and believe in.
Branding in the sense of brand identity is therefore not associated with pain, but with customer loyalty, image communication, emotions and values that your customers are happy to pass on.
And to visualize these, DESIGN is necessary. Design is the key to conveying the values mentioned above to customers, loyal brand lovers, and aspiring customers.