DESIGN
DESIGN IS EVERYTHING
Design is the starting point of everything. Design determines the success or failure of the first impression, the brand promise, and even the success of sales. Design can sometimes also be what we can hear, taste, or feel.
DESIGN VISUALIZES BRAND IDENTITIES
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Without design, you wouldn't be able to tell whether you were watching the Tagesschau on ARD or the breaking news on CNN at 8 p.m.; you wouldn't be able to tell a Porsche from a Ford, or a washing machine from a microwave.
Design provides orientation and structure, identity and image, emotions and needs. Good design works intuitively.
DESIGN
DESIGN IS My TOOL
To achieve strategic goals, to create an overview and to inspire target groups.
My design gives brands, products, companies, and visions a visual identity. From the development of the corporate identity and audiovisual implementation across all media and target groups, from advertising to print media, photo and film production, to large-scale image campaigns.
DESIGN
DESIGN IS NOT A QUESTION OF PRICE
But the right strategy behind it should be worth something to you.
Only the right strategy can lead to a first-class design. Because when the strategy is clear, the design almost follows itself.
We're all familiar with the saying "form follows function." It applies not only to consumer products, but also clearly to strategic design within communications work. Be it for a simple advertising campaign, a large, multi-year campaign, or your corporate design, which should be so well thought out that it remains valid for a very long time. Good design doesn't mean dazzling with effects, but rather convincing with a well-thought-out strategy.